Additionally, Google penalizes websites that are not optimized for mobile devices. To optimize your WordPress layout for mobile traffic, you need to Job Function Email List do more than just install a theme. You must invest in the Job Function Email List mobile version of your website not only from a UX perspective, but also from an SEO, CRO, advertising, and performance perspective. So, in this article, we’ll explain what you need to address on your WordPress site to make it work for mobile traffic and ensure users have the best experience when visiting your site on mobile devices. Job Function Email List Why mobile traffic matters User navigates mobile device In 2016, mobile internet traffic surpassed desktop for the Job Function Email List first time. For this, you must prepare your WordPress site to accommodate incoming traffic from any type of device. Optimizing doesn't just mean looking great on a smartphone. It also means having a functioning website. Having a mobile website improves the user experience and increases conversion rates, which is crucial for a website based on ad revenue. In addition to Job Function Email List enhanced UX, a mobile-friendly layout will also have a positive impact on your SEO. Starting with the 2015 Google update, the Job Function Email List search engine algorithm has been significantly revised. Mobile-friendliness is now one of the important factors for improving search rankings and increasing web traffic.