Even Programmed Its Cms to Report the Contents of Red and Yellow Lights. Green-lit Content Receives No Flags; It Is Just Published.some Companies C Level Executive List Do Not Have Such Leads. All of Their Content Moves at One Speed: Slow. These Companies Miss Opportunities and Waste Resources. As Robert Said, They Treat All Content With the Same Type of Governance. They Treat Each Piece of Content as an Advertisement. Every White Paper, Every C Level Executive List Blog Post, Every Tweet, Every Piece of Content Must Go Through the Same Review Process.do Not Be One of These Companies.how to Get Your Fast Content Out of the Slow Lane? How Do You Help Each Piece of Content - Across All Product Lines and Departments - Find Its Way Into the World at the C Level Executive List Appropriate Speed? Robert Has Some Ideas for You.all Ideas and Quotes, Unless Otherwise Stated, Are C Level Executive List From Robert's Icc Lecture and My Subsequent Conversations With Him.mixed-metaphor Alert: You May Have Noticed That Terms Like “slow Lane,” “fast Lane,” and “bypass” Don't Quite Fit the Traffic Light Analogy. In Some Ways, the Traffic Lanes Represent This Multi-speed Concept Better Than the Colors of the Traffic Lights. You Could Even Argue That the C Level Executive List Yellow Light Creates Some Cognitive Dissonance as a Symbol of Fast Content, Because Yellow Means “slow Down.” Either Way, I'm Sticking With Traffic Lights Because It Works for a Business C Level Executive List and Since Green Works Especially Well for Content That Can Pass Straight by Without Slowing Down for Anything. Choose Your Metaphor - Whatever