This article is based on the practice review of building a community group buying foundation (community) based on retail stores in the community. First of all, let me tell you about the executive email list final key data of this event: In 3 days, two groups were established in two communities, with the number of groups: 302 and 367, the total cost was 1873.4 yuan, the average cost per customer acquisition: 2.76 yuan, group purchase The total order volume executive email list is 233, and the number of people who divert the public account: 577. I will review the following sections: Project background: Explain the current situation and resources of this community trading.
Overall trading idea: how to plan and design a 3-day project; Community activation: how to activate the community through group activities for 3 days; Some thoughts on executive email list community. 1. Project Background 1. The operation upgrade of retail stores in the community driven by the trend of community group buying Our company is currently building a chain format of retail stores in the community based on the business in executive email list the community. Since July, we have developed 4 retail stores in the community, and the opening of stores is still in progress. At present, the concept of new retail in the community has been chewed up.
Although we have our own micro-mall, the user volume is too small and the open rate is not high. In fact, we still focus most of our energy offline. After all, for user operation, if you executive email list don’t have a follow-up plan, you don’t dare to circle users immediately. User operation is a continuous operation process, and users in the community have a distinctive feature: they are easy to recruit, and it is even harder to retain them after they are lost. Therefore, we have a series of plans after the community group purchase in the benchmarking executive email list industry, and then we start to test the O2O model. First, we take two community pilots, and later iterate and replicate according to the pilot situation.